They claim one day it "could replace a dermatologist's eyes." Reading the tea leaves Oddity is in the process of integrating the tech into its Il Makiage powermatch quiz to improve accuracy.
#IM PRO MAKEUP NY SKIN#
The tech is capable of mapping and analyzing skin and hair features, detecting facial blood flows, and creating melanin and hemoglobin maps using a regular smartphone camera. In 2021, the company acquired Voyage81, a deep tech AI-based computational imaging startup founded in 2019 by Niv Price, the former head of research and development for one of the Israeli Defense Forces' elite technological units, Dr. The company said it doesn't share its data with its suppliers.
"We're actually going a layer deeper into specific product attributes that will matter to the customer." based on all the data that we've looked at," Drucker Mann explained. "We go to our suppliers with like, super specific product briefs on 'we want you to create x'. Then it goes to its suppliers, which also serve the legacy beauty community. Oddity builds out new products and brands by using its tech to figure out what customers are looking for. "If it did not work, we would have tons of returns, no repeats, and the economic model would fall upside down," said Drucker Mann. The company insists the algorithm works - and says it gets the shade right more than 90% of the time.
#IM PRO MAKEUP NY SERIES#
The quiz takes customers through a series of questions about their skin type and tone and then scans a picture of their face to figure out the right shade. Oddity's first brand, Il Makiage, works to select the "perfect" foundation match for any skin type with its "powermatch quiz," which is an AI-powered product recommendation algorithm, the company says. The business, which is as much of a tech company as it is a beauty and wellness company, is seeking to disrupt a market long dominated by legacy retailers by replacing the in-store experience with product recommendations driven by artificial intelligence and data. In Spoiled Child's first year on the market, the new brand brought in $48 million in gross sales. Oddity declined to share its return rate its gross sales total does not include returns.ĭespite the high cost of customer acquisition for most DTC retailers, Oddity says it is making money the first time a customer buys a product, not just in repeat sales, and it boasts more than 40 million users. On average, its gross sales have doubled each year since 2018, the company added. launch in 2018, Oddity has achieved profitability, the company said, making $380 million in gross sales in 2022. Oddity, which is home to the Il Makiage makeup line, the Spoiled Child skin and hair care brand, and a third brand that's in the works, declined to say whether it's planning to go public but did reveal some of its financial metrics with CNBC.
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